Sunnyside Music Festival

All art work by our Creative Director Sarah Lennon.

The Sunnyside music festival started with some friends jamming in a backyard in the Highlands area of Denver. Over the years it evolved considerably into a large scale annual event. We were engaged to provide the branding for 2021, a challenging year in the midst of Covid. The deliverables were a refreshed logo that was then implemented in a variety of ways- see below for further details.

The 2021 logo was the focus of the branding initiative. The rooster symbolism has always been central to the festival. We recommended a vibrant and lifelike rooster logo. This was then implemented across a spectrum of festival branding-posters, t-shirts, stage backdrop, beer mugs and more. Our creative director Sarah Lennon entered an annual competiton for the first time and won!

"I'm happy to tell you we loved your submission and would like to select your artwork for our 2021 merchandise!"

Chris Ogel

"This looks great! Thank you Sarah! We're really excited about the design and glad you responded to our call to artists!"

Erin Shumaker

"Thanks again for such an awesome design! It worked great on the stage and the apparel!"

Rachel Blumhagen